We Are Not Here to Offend Junk.

We Are Here to Eliminate it.

India’s boldest anti-junk movement.
Its a War on Junk.

You shouldn't be ashamed of eating snacks.The brand should be ashamed for using junk to make it addictive.

We are here to break this junk and junk philosophy.

Join the fight. Snack freely.

Why you may ask?

Why do mothers care, Why fathers sacrifice, Why soldiers fight?
Because they love. If you do, you'll protect,care and even sacrifice.
How do we express this love.
We bring them gifts,chocolates and snacks and that's where we are betrayed.
The packaging, the design, the celebrities, and the clever marketing cheat us to buy it. What is unforgivable is betraying us in the name of the love. Deceiving sickness in the name of love is a sin.
Turn around the labels its only 3 items. Palm Oil, Refined sugar and Maida

Why do mothers care, Why fathers sacrifice, Why soldiers fight? Because when you love, you protect,care and even sacrifice.

THEY CALL IT LOVE?

What kind of love disguise junk as love. Is it love or toxic love? Who want to gift diabetes to his kids and heart diseases to his parents?
At least say its junk. Don't put the label of love to it.
This is not intelligent marketing. Its a grave sin.
Every bite is a gamble. We don't know what kind of sickness we gift to our kids, parents, friends and families.
What is frustrating is even if we try to find something healthy, we don't really have choices. They are changing the marketing words but again its loaded with the same junk.All the snack shelfs are filled with these 3 things. How you can make a choice. Just because its easy, we shall feed poison? What kind of logic is this?

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WE’VE BEEN SOLD SICKNESS DISGUISED AS LOVE. THATS BETRAYAL!

That's why we are dead against it.Now, tell me .What should we do if somebody threaten to harm our family?
Be a good guy and keep quiet, Call out? Campaign? Build stories? Does soliders protest, do they keep quiet.

Junk is Not a Guilty Pleasure It’s a THREAT.

Hence we'll eliminate it. We'll chase it away. If Junk tries to harm my family, I am going to end it.
How, by rejecting the marketing gimmicks. By rejecting junk ingredients. By democratising snacks.
We use a real heart and rejected the marketed heart cause the heart need to be fixed.
We put out ingredients at the front and put the junk in the dustbin.
We appeal the consumer to eat health even it has to be home made, different health brand.

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Saying no to junk is an act of love.

Its time good people speak, take a side.It's not the time to look away. Its time to be the bad guy for those who try to hurt us.
And hence
We have decided to eliminate Junk from Indian diet.
We have decided to give Junk the place it deserve. Dustbin.

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How? We are restoring faith in love.

By fighting against the junk phiolosophy. By uniting the community against brands who disguise junk as love.
By democratising and providing choices to the community. By giving them a product that they don't have to even think about the ingridents.

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So we have made products that fight the junk. Product that will give you taste not guilt.

Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.

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Featured collection

Our Battle cry.